During the campaign, there were an estimated 32,652 tracked visits across the blueprinted WeWork locations.
When SAR was optimized for, WeWork saw a 85% lift above the mobile alone benchmark.
Market: New York City
Flight Date: 8/7/17 - 9/17/17
Inventory: Station Domination in Penn Station paired with Mobile
WeWork wanted to target small businesses with OOH and mobile advertising to drive incremental traffic into WeWork owned spaces throughout New York City.