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 West Virginia Dept. of Tourism

​Case Study

West Virginia Department of Tourism Station Domination
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"OOH provided the perfect opportunity to talk to a large volume of people."

Liz Chewning - State Travel Director

 
Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

This is the fourth year that West Virginia Department of Tourism has advertised in the Metro Center, and each time it has successfully captured what Virginia has to offer through eye catching visual mediums.

Details

West Virginia Department of Tourism wanted to create a positive image of West Virginia that would lead to curiosity about the state and increase travel.

Rational

Dominating the downtown transit hub, Metro Center, allowed West Virginia Tourism to encompass commuters with vibrant visuals of the great outdoors in hopes of luring locals and tourists to the nearby state.

Results

"OOH provided the perfect opportunity to talk to a large volume of people."

Liz Chewning - State Travel Director

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