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 Wawanesa Insurance

Case Study

wawanesa insurance highway billboard out of home advertising
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In Q1 of 2018, Wawanesa Insurance entered a new market, Sacramento. In their first month they saw a “185% spike in quotes issued and 155% spike in new business”.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

"Wawanesa entered into Northern CA, an area we have never produced any marketing material. OOH was a huge part of that strategy, and in the first month we saw a 185% spike in quotes issued and 155% spike in new business."

Details

Market: San Diego and Sacramento

Media Buy: Billboards

Flight Date: San Diego: 1/1 – 5/20 (2018) ; Sacramento: 1/22-5/27 (2018)


Rational

In San Diego, Wawanesa Insurance runs their boards to keep brand awareness high and top of mind to their loyal customer base. The Sacramento campaign was to increase their brand awareness and presence in a new market.

Results

Wawanesa runs campaigns in the San Diego area, but in Q1 of 2018 they entered a new market, Sacramento. Out-of-home was a major part of their strategy entering Sacramento. In their first month they saw a “185% spike in quotes issued and 155% spike in new business”. It was also reported that there was a lot of positive feedback from employees friends and family in the area who had seen the billboards around town.

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