In Q1 of 2018, Wawanesa Insurance entered a new market, Sacramento. In their first month they saw a “185% spike in quotes issued and 155% spike in new business”.
"Wawanesa entered into Northern CA, an area we have never produced any marketing material. OOH was a huge part of that strategy, and in the first month we saw a 185% spike in quotes issued and 155% spike in new business."
Market: San Diego and Sacramento
Media Buy: Billboards
Flight Date: San Diego: 1/1 – 5/20 (2018) ; Sacramento: 1/22-5/27 (2018)
In San Diego, Wawanesa Insurance runs their boards to keep brand awareness high and top of mind to their loyal customer base. The Sacramento campaign was to increase their brand awareness and presence in a new market.
Wawanesa runs campaigns in the San Diego area, but in Q1 of 2018 they entered a new market, Sacramento. Out-of-home was a major part of their strategy entering Sacramento. In their first month they saw a “185% spike in quotes issued and 155% spike in new business”. It was also reported that there was a lot of positive feedback from employees friends and family in the area who had seen the billboards around town.