Walk-In Weaves introduced out-of-home advertising into their campaign to build awareness among African American women. Explore this case study in detail
Walk-In Weaves wanted to increase its brand recognition and generate new business among African American women in Atlanta.
Their media buy consisted of transit shelters, bus kings, dioramas, and rail car cards in the Atlanta market area.
The small local business decided to advertise on transit media due to its value and dominate presence throughout the market.
Within weeks, Walk-In Weaves saw a huge spike in new business due to the campaign with endless phone calls and mentions of their out-of-home transit campaign.
