“We were happy with the amount of customers who asked for a retailer to contact them about the car.”
Allow the general public to experience the Volvo product through a sensory experience. The goal was that they walk away educated on Volvo’s product offering, message in the marketplace, and fit within their lifestyle.
The audience is adults 18+ in the Los Angeles market. Volvo used a media mix of Lifestyle Center media, Parking Garage and car placement.
Through the signage at Santa Monica Place, at every angle, a consumer was able to experience Volvo whether through a picture of our interface, headlights, safety message, or actual product.
“[The campaign was a success because] we received targeted impressions which can be hard to find. We were able to identify the audience base to match a product to their shopper. Then when a customer spoke with an independent product specialist they were taught about our unique market offer. This is very difficult to be done through TV, radio, or print.”
Allison HoffmannField Market ManagerVolvo Cars of North America, LLC