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 Virginia Tourism

​​​Case Study

Virginia Tourism Diorama in Washington DC
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“VTC increased awareness/interest/web traffic/consumer inquiries to the virginia.org website throughout the campaign.Virginia.org saw 544,135 unique visitors throughout the Outdoor campaign and a 10.6% increase in page views as well. Also, we had the highest visitation since the new site debuted a few years ago— we even surpassed our November 2008 numbers right after the election. The client is very pleased!"

Jovandra Cox - Director of Advertising 

Virginia Tourism Corporation

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Virginia Tourism was able to significantly increase web traffic to its website through this campaign and even surpass the number of visitors from previous years. 

Details

Eye-catching station dominations, fullback buses, and full brand rail cars were used to draw the attention of commuters as well as passerbyers in order to increase interest in traveling to Virginia.

Rational

To increase reach and frequency to potential visitors for Virginia destinations. Outdoor advertising in a heavy commuter location in DC was essential to anchor their media mix in the market.

Results

“VTC increased awareness/interest/web traffic/consumer inquiries to the virginia.org website throughout the campaign.Virginia.org saw 544,135 unique visitors throughout the Outdoor campaign and a 10.6% increase in page views as well. Also, we had the highest visitation since the new site debuted a few years ago— we even surpassed our November 2008 numbers right after the election. The client is very pleased!"

Jovandra Cox - Director of Advertising 

Virginia Tourism Corporation

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