“VTC increased awareness/interest/web traffic/consumer inquiries to the virginia.org website throughout the campaign.Virginia.org saw 544,135 unique visitors throughout the Outdoor campaign and a 10.6% increase in page views as well. Also, we had the highest visitation since the new site debuted a few years ago— we even surpassed our November 2008 numbers right after the election. The client is very pleased!"
Jovandra Cox - Director of Advertising
Virginia Tourism Corporation