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 Valsan of Kendall, Inc.

​Case Study

Valsan Ultra Super King in Miami
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​VALSAN of Kendall, Inc. has successfully utilized transit advertising on buses for five years and counting to increase foot traffic to their location. At first doubtful about the effectiveness of Out-of-Home, Valsan quickly realized the positive effect that Out-of-Home advertising has had on their business. Valsan began by advertising on our buses using the Fullback format, and has since then grown their advertising plan to include the Ultra Super King format.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

VALSAN of Kendall, Inc. has successfully utilized transit advertising on buses for five years and counting to increase foot traffic and revenue.

Details

VALSAN of Kendall, Inc. was new to Out-Of-Home advertising. They had spent over one million dollars on television advertising and were skeptical about the potential impact advertising on buses would have.

Rational

They decided to use Outdoor because it had the ability to get their message out to the market and reach a different group of clientele. VALSAN of Kendall, Inc. started advertising by using small ads located on the back of the bus and eventually grew to larger ads taking
up the side of the bus.

Results

The campaign was a success! The buses created awareness and VALSAN was "getting noticed". Their creative message drove clients straight to the store and they were able to reach a different demographic, such as younger women showing interest in their hip, new
jean selection.

"It is really exciting to see how much these ads have helped to change the perception about what VALSAN really is and the type of products we carry".
-Carmen Hernandez

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