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 URB-E

Case Study

urb-e out of home advertising in los angeles
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"For every dollar we've spent with OUTFRONT, we've earned over 10. With results like that, we know advertising works. People call us all the time while they are on the train! It's amazing to see and hear that."

Evan Saunders, URB-E Head of Sales and Marketing

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

URB-E successfully utilized OOH to connect with commuters and generate brand awareness on how their product would make their commute easier.

Details

Audience: Adults 25 - 40

Media Mix: Rail Interior Cards

Market: Los Angeles

Rational

Rail interior cards were utilized to target commuters on their way to and from work with repetitive exposure. They had tried other advertising mediums before with little success and wanted a medium that commuters could connect with.

Results

"For every dollar we've spent with OUTFRONT, we've earned over 10. With results like that, we know advertising works. People call us all the time while they are on the train! It's amazing to see and hear that."

Evan Saunders, URB-E Head of Sales and Marketing

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