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 UCLA Athletics

Case Study

UCLA Athletics bulletin in Los Angeles
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"We were able to significantly expand our reach and exposure within the Los Angeles market. We utilized lifestyle center wallscapes, prime vinyl billboards and a massive digital board in Downtown LA to promote the Bruins. This new approach garnered buzz-worthy attention in a very crowded marketplace, not-to-mention incredible social media traction"

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Traditionally focusing on traditional billboards formats, UCLA Athletics utilized multiple media formats to expand their reach and exposure in the Los Angeles market.

Details

UCLA Athletics wanted to increases awareness and buzz.

Rational

Lifestyle center media, large format digitals, and static bulletins were used for their campaign.

Results

"We have always focused on traditional billboards in the past to market UCLA’s athletics programs. This year, we were able to significantly expand our reach and exposure within the Los Angeles market. We utilized lifestyle center wallscapes, prime vinyl billboards and a massive digital board in Downtown LA to promote the Bruins. This new approach garnered buzz-worthy attention in a very crowded marketplace, not-to-mention incredible social media traction.”

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