Case Study

Tuttorosso Tomatoes on digital billboard in Chicago

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Tuttorosso Tomatoes successfully paired OOH and Mobile to drive consumers to Jewel grocery stores locations. Based on precise location mapping technology, 11,756 grocery store visits were tracked to Jewel.

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Highlights

Tuttorosso Tomatoes successfully paired OOH and Mobile to drive consumers to Jewel grocery stores locations. Based on percise location mapping technology, 11,756 grocery store visits were tracked to Jewel.

Details

Market: Chicago, IL

Media Buy: Digital Billboards and Mobile Network

Flight Date: 11/27/18 - 1/14/18

Rational

Tuttorosso Tomatoes wanted to use promotions to drive consumers to Jewel grocery store location through an OOH and Mobile media strategy.

Branding: on OOH media assets

Proximity: Geo-targeting Jewel store locations and OOH assets

Behavior Audience: Targeting the Grocery Shoppers audience by DMA

Results

By pairing OOH and mobile, Jewel received 11,756 grocery store visits.

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Tuttorosso Tomatoes

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