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 Truman Medical Centers

​​Case Study​

Truman Medical Centers Bulletins in Kansas City
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Truman Medical Centers successfully used out-of-home advertising to showcase job opportunities as well as create exposure for its WIC (Women, Infants and Children) program in targeted communities located near its clinics.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Truman Medical Centers turned to OUTFRONT Media to "create awareness of career opportunities and drive increased number of applicants in conjunction with metro wide job fairs." Truman Medical Centers also needed to "create and maintain awareness of the critical WIC nutrition programs for infants and children."

-Laurie Rockhill, Truman Medical Centers
Director, Physician Relations Development &
Public Relations / Marketing


Details

Truman Medical Centers utilized bulletins located on heavily traveled highways to showcase job opportunities. To reach its additional target audience of "prospective WIC participants and the community at large" Truman Medical Centers opted for a large scale poster campaign targeting key communities near its clinics.

-Laurie Rockhill, Truman Medical Centers
Director, Physician Relations Development &
Public Relations / Marketing


Rational

"Outdoor gives us such a cost-effective, broad-based exposure to our audiences who may be challenging to reach by other marketing tactics or who may be over-saturated by social media, etc. The added benefit is increased image exposure for our organization throughout the entire community."

-Laurie Rockhill, Truman Medical Centers
Director, Physician Relations Development &
Public Relations / Marketing

Results

"Attendance at a single site job fair was outstanding with in excess of 50% of attendees stating they saw the billboards. We use WIC outdoor [campaign] in conjunction with comparable messaging in our clinic sites. This simply reinforces our messaging and our participants identify with the program and its benefits."

-Laurie Rockhill, Truman Medical Centers
Director, Physician Relations Development &
Public Relations / Marketing


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