x

Select a Market

Please enter a zip code to find available markets:

Can't Find What You're Looking For?

Media Finder All Markets
CONTACT US

 Thurman Orthodontics

Case Study

thurman orthodontics out of home advertising in fresno, ca
REQUEST A PRICING PROPOSAL

Thurman orthodontics has seen a huge increase in new patients from their poster campaign. From the start of his campaign until the end of Dec, he has booked 40 new patients and more than half have resulted in a sale. Average price of braces is $5k estimating $100k in additional sales, in a short 4 month advertising period.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Thurman Orthodontics successfully utilized OOH to increase new client business by targeting adults 25 - 54.

Details

Audience: Adults 25 - 54

Media Mix: Poster Rotation

Market: Fresno

Rational

Campaign would include 8 poster units rotating every 4 weeks to new locations targeting different traffic patterns near businesses, schools, and residential areas ensuring direct target to 25 - 54 year olds.

Results

Thurman orthodontics has seen a huge increase in new patients from their poster campaign. From the start of his campaign until the end of Dec, he has booked 40 new patients and more than half have resulted in a sale. Average price of braces is $5k estimating $100k in additional sales, in a short 4 month advertising period.

The mobile component has shown above average response as well. Avg. CTR is 5.32% with a total of 644 clicks, for his 123k impression buy.

This campaign generated 551 TRP’s with a frequency of 9.6, making sure to leave an imprint on his target audience.

Previous:
Next:

Ask us for more information

Contact Us

Follow Outfront Media