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 Thomson Reuters

​Case Study

Thomson Reuters Grand Central Station Domination
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Thomson Reuters uses OOH to their advantage to reach their target audience through a Grand Central Takeover. With a campaign vying to influence the finance and legal professionals that pass through the terminal on a daily basis, Reuters took over all Grand Central advertising inventory, in addition to using mobile capabilities, ensuring their brand message could not be missed by a single person.  

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Thomson Reuters did a Grand Central Takeover with mobile capabilities. The campaign saw a 175% increase in association of Thomson Reuters with “The Answer Company.”

Details

Media Utilized: Platform Posters, Grand Central Digital Network, Subway and Commuter Rail Station Dominations

Flight: September 5, 2016 – October 5, 2016

Market: New York Market

Rational

Thomson Reuters felt that consumers know their name, but maybe not exactly what they do. The campaign aimed to change this and their goal was for their target audience to associate "The Answer Company" with the brand. 

Results

The company expressed that "the response to Grand Central Takeover was off the charts."

Thomson Reuters saw a 400% increase in top-of-mind awareness.

There was a 427% increase in social clicks.

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