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 The Village Dallas

Case Study

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“From OUTFRONT, I receive secondary action rate results, making it that much easier for me to track where traffic is coming from. It’s an incredibly dissected look into a person’s activity on my ad. I am positive that through the combination of kiosk locations and geofenced areas, I am reinforcing the effectiveness of my campaign.”


 

- Kelly, National Creative Services Manager, Lincoln Property Company

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

The Village Dallas was interested in targeting young professionals in Dallas to build brand awareness. By pairing OOH with mobile, they reached their goal.  

Details

  • Campaign Flight: Mobile & OOH: August 12th - September 4th (4 weeks)

  • Media buy: Kiosks and Mobile

  • Geofence: 5 mile radium around OOH assets

Rational

Target young professionals and empty nesters in selected Dallas locations to build brand awareness and see availibility of apartments in the market.

Results

  • SAR was optimized for, with 3.34% of consumers completing a second action, a 11.3% lift from the mobile along benchmark.


 

  • The Village Dallas lift in SAW is attributed to the OOH priming effect on mobile engagement.


 

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