With spring right around the corner, it was time for The Mulch
Depot to make a large impact on local New Jersey residents and spread awareness. Explore this case study in detail
The Mulch Depot was able to increase their web hits and spark interest of their discounted delivery mentioned on the billboard.
The Mulch Depot wanted to drive sales and traffic to their website. They turned to outdoor advertising because they strongly believed that it would create the most impact — more than any other medium.
"A lot of people are saying that they see the billboard when they are ordering with us. We've been tracking by the amount of people mentioning the discounted delivery on the sign. Additionally to the discount promotion, the web URL we used is not the regular URL and we've seen a lot of people coming to the website are using the URL on the billboard."