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 The Library of Congress

Case Study

    
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The Library of Congress strategically utilized downtown bus ads and bike share displays near Nationals Park to successfully reach MLB All-Star game day attendees, locals, and tourists.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

“The campaign with OUTFRONT helped us achieve 40,000 visitors attend during its opening two weeks.”

- Gayle Osterberg, Director of Communications at the Library of Congress

Details

Market: Washington, DC

Media Buy: Bike Share displays and Bus Exterior ads

Rational

The Library of Congress wanted to attract a wide variety of audiences, including MLB All-Star game visitors and tourists by utilizing strategically placed OOH.

Results

The campaign resulted in a 35% increase in attendance and the exhibition attracted more than 40,000 visitors.

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