The Library of Congress strategically utilized downtown bus ads and bike share displays near Nationals Park to successfully reach MLB All-Star game day attendees, locals, and tourists.
“The campaign with OUTFRONT helped us achieve 40,000 visitors attend during its opening two weeks.”
- Gayle Osterberg, Director of Communications at the Library of Congress
Market: Washington, DC
Media Buy: Bike Share displays and Bus Exterior ads
The Library of Congress wanted to attract a wide variety of audiences, including MLB All-Star game visitors and tourists by utilizing strategically placed OOH.
The campaign resulted in a 35% increase in attendance and the exhibition attracted more than 40,000 visitors.