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 The Body Shop

Case Study

the body shop on digital liveboards in new york city
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Since its initial launch on March 16th, The Body Shop tripled its website traffic within a 72-hour period. The campaign is a testament to the power of OOH advertising, with 230 to 730 signatures per day.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

The Body Shop successfully partnered up with Cruelty Free International to launch a digital OOH campaign aiming to ban animal testing of cosmetic products and ingredients.

Details

Market: New York City

Media Buy: Times Square digital billboard and Helmsley Walkway digital Liveboards

Flight Date: March 16, 2018 (six-week period)

Rational

With a goal of achieving 8 million signed petitions over the course of a six-week period, The Body Shop looked to target sophisticated and influential audience by bringing the campaign to life with powerful Times Square billboards and Helmsley Walkway digital Liveboards.

Results

Since its initial launch on March 16th, The Body Shop tripled its website traffic within a 72-hour period. The Body Shop also gained 81M+ press impressions within 48 hours of its launch and #ForeverAgainstAnimalTesting reached over 1.6 million people on social media.

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