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 The Beef Jerky Outlet

​​​Case Study

The Beef Jerky Outlet Bulletin in Minneapolis
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"The Beef Jerky Outlet Richfield started advertising with OUTFRONT​ Media via billboard right before "Super Saturday" in December. Sales for that Saturday alone were a single day high for the year and exceed what a normal week's sales figures were. Sales continue to be high January through March due to the added customer volume pulled in from the singular billboard advertisement. Many new customers driven to our store commented they never would have known we were there without the billboard. Thanks to OUTFRONT Media what we anticipated to be a slow time of the year has resulted in sales exceeding our forecasts allowing our business to continuously grow. Our many happy  customers' also thank you for assisting them in finding "Jerky Heaven".

-Michael Rothschadl
President, Redskull Division Inc.​
Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

The Jerky Outlet store exceeded sales goals with just one billboard.

 

Details

The Jerky Outlet wanted to let people traveling south on highway 41 know which exit theirstore is at to increase store traffic and increase sales. ​


Rational

They decided to use Outdoor because it had the ability to get their message out to the market and reach daily commuters, visitors and vacationers in the area traveling Hwy. 41.​


Results

​"The Beef Jerky Outlet Richfield started advertising with OUTFRONT Media via billboard right before "Super Saturday" in December. Sales for that Saturday alone were a single day high for the year and exceed what a normal week's sales figures were. Sales continue to be high January through March due to the added customer volume pulled in from the singularbillboard advertisement. Many new customers driven to our store commented they never would have known we were there without the billboard. Thanks to OUTFRONT Media what we anticipated to be a slow time of the year has resulted in sales exceeding our forecasts allowing our business to continuously grow. Our many happy customers also thank you for assisting them in finding "Jerky Heaven".

 
-Michael Rothschadl
President, Redskull Division Inc.

  

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