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 The Bachelor

Case Study

the bachelor anti-arie billboard out of home highway advertising in los angeles   
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The anti-Arie billboards quickly reached the press and ended up on that evening's live taping of After The Final Rose. Top press and TV exposure included PEOPLE, Entertainment Weekly, and Entertainment Tonight.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

In a matter of 12 hours, anonymous Bachelor Nations fans took a passionate message from an idea, to a billboard to national TV, showing the power and flexibility of billboard advertising. 

Details

Market: Los Angeles and Minnesota

Media Buy: Digital Billboards

Flight Date: March 6th, 2018

Rational

Anonymous Bachelor Nation fans wanted to express their disapproval for The Bachelor's decision on the show's final episode through the flexibility of digital billboards.  

Results

The billboards reached over 760M+ press, social, and TV impressions within 72 hours. In addition, the creative garnered social media mentions from LA Times reporter Amy Kaufman, Bachelor producer Elan Gale, and Buzzfeed Reporter Kate Arthur.

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