The anti-Arie billboards quickly reached the press and ended up on that evening's live taping of After The Final Rose. Top press and TV exposure included PEOPLE, Entertainment Weekly, and Entertainment Tonight.
In a matter of 12 hours, anonymous Bachelor Nations fans took a passionate message from an idea, to a billboard to national TV, showing the power and flexibility of billboard advertising.
Market: Los Angeles and Minnesota
Media Buy: Digital Billboards
Flight Date: March 6th, 2018
Anonymous Bachelor Nation fans wanted to express their disapproval for The Bachelor's decision on the show's final episode through the flexibility of digital billboards.
The billboards reached over 760M+ press, social, and TV impressions within 72 hours. In addition, the creative garnered social media mentions from LA Times reporter Amy Kaufman, Bachelor producer Elan Gale, and Buzzfeed Reporter Kate Arthur.