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 Taco Fest

​​Case Study
Taco Fest Poster in North Park
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" We wanted to stand out, show fun creative and to build the buzz prior to the event. We achieved more that we even anticipated and were thrilled with the creative OUTFRONT media put together. Knowing and trusting what OUTFRONT suggested was a key factor. "

Tim Young, President of Southport Marketing
Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights


 
“Trusting what OUTFRONT suggested was the key factor.”

Details

Audience: Adults 18 - 34

Media Mix: Static Billboards

Market: San Diego

Rational

Out-of-home was used for branding and priming in combination with radio and TV spots​.

Results

We achieved more that we even anticipated and were thrilled with the creative OUTFRONT media put together. Knowing and trusting what OUTFRONT suggested was a key factor.

 
People often commented on seeing the OOH boards. They were strategically placed by OUTFRONT to capture the millenials’ attention. When the billboard was stolen, that upped the publicity significantly and created an increased amount of buzz. People still ask me today if the billboard was ever found.
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