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 Stratton Mountain Resort

​​​​Case Study​

Stratton Mount Resort's 2-Sheet Poster in New York, NY
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"At first, we were skeptical about moving our message from the Commuter Rail to the Subway... but the results were indisputable! The right message, in the right stations, attracted the right audience. We are believers now, and we'll be back next year!" 


Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Stratton utilized 2-sheet subway posters as an advertisement platform to create a call-to-action campaign to gain attention to the upcoming ski season, more specifically focusing on bringing consumers to the ski resort.

Details

The 2-Sheet Posters displayed a unique call-to action that invited passersby to enter Stratton's lift ticket contest by sending a TEXT, with the keyword "SNOWDAY", to their vanity number. Once the TEXT was sent, Stratton responded with an offer to receive free mobile alerts (3x weekly) on Stratton snow conditions, news, and events.

Rational

Stratton wanted to increase awareness about the resort by invite consumers to join a lift ticket contest. This out-of-home campaign provided the platform and means to connect with their target audience.

Results

"At first, we were skeptical about moving our message from the Commuter Rail to the Subway... but the results were indisputable! The right message, in the right stations, attracted the right audience. We are believers now, and we'll be back next year!" 

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