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 Stanbridge University

Case Study

stanbridge university on bus out of home advertising in orange county california
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"Our bus tail campaign did successfully reach our target audience based on the survey results we got from new students. We have a large presence of bus tails in OC and LA so we know that our brand is being seen! "

- Sarah Hamilton, Assistant Director, Media & Communications, Stanbridge University

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Stanbridge University successfully utilized bus advertising in California to increase brand recognition and enrollment.

Details

Market: Los Angeles and Orange County

Media Buy: Transit

Rational

Stanbridge University wanted to utilize transit media to keep a constant presence in the market and encourage enrollment in their training programs.

Results

"Our bus tail campaign did successfully reach our target audience based on the survey results we got from new students. We have a large presence of bus tails in OC and LA so we know that our brand is being seen! "

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