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 St. Louis Children's Hospital

Case Study

st. louis children's hospital bell billboard out of home advertising
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Since the billboard installation on October 9th, St. Louis Children's Hospital received over 350 direct mentions across all social platforms. The board reached over 12 million consumers on social networks, with local press coverage as well.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

St. Louis Children's Hospital successfully utilized OOH to promote and amplify the end of a patient's chemotherapy treatment.

Details

Using a billboard 10 miles away from the hospital on a heavy commuter interstate, a 12 foot bell was attached to the billboard. Now, when a child finishes chemotherapy and rings the bell, a nurse can simultaneously ring the billboard bell through an app for the community to hear and celebrate.

Rational

St. Louis Children's Hospital wanted to promote young patient's cancer recovery and amplify the celebration of the end of a patient's chemotherapy treatment using their signature bell.

Results

The billboard received over 350 direct mentions across all social platforms, since it's installation on October 9th.

The board reached over 12 million consumers on social networks, with local press coverage as well.

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