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​​Case Study

Spotify on the Penn Digital Wrap located in New York, NY
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Spotify directly aligned its brand, in real time, with the John Mayer concert through a digital OOH execution. The creative, which featured the title of the new album, was situated directly outside of Madison Square Garden only during the hours right before and after the concert. This strategy leveraged the earned media gained in a hyper contextually relevant execution.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Spotify directly aligned its brand, in real time, with the John Mayer concert through a digital OOH execution.

Details

Media Utilized: Digital Billboard

Flight: 2 Hour Roadblock on April 5, 2017

Market: New York

Rational

Spotify wanted to run a DOOH campaign to ignite social conversations in the area surrounding Madison Square Garden, where John Mayer was set to perform that night. 

Results

This strategy leveraged the earned media gained in a hyper contextually relevant execution.

Mentions of the concert and Spotify increased by 184%, when compared to the 4 hours prior to the performance.

These mentions reached over 30,000 consumers on social media.​
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