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 So Others Might Eat

Case Study

so others might eat bus interior card  advertising in washington dc
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So Others Might Eat (S.O.M.E.) enrolled 193 students which was the most of any year. The bus ads attributed to 10% of the total number of students who were enrolled. Beyond enrollment, they received over 500 calls from the ads.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

So Others Might Eat (S.O.M.E.) successfully reached their campaign goals by utilizing interior bus cards in Washington, D.C.

S.O.M.E. enrolled 193 students, which was the most of any year.

Details

Inventory: Interior bus cards

Market: Washington, D.C.

Rational

S.O.M.E wanted to increase awareness and enrollment, to empower people of homelessness and poverty into living wage careers through hard and soft skills, training, adult basic education and career development. Metrobus is the most common form of transportation for S.O.M.E.'s target audience of low income D.C. residents.

Results

S.OM.E. enrolled 193 students which was the most of any year. The bus ads attributed to 10% of the total number of students who were enrolled. Beyond enrollment, they received over 500 calls from the ads.

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