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 Sky Zone

​Case Study

Sky Zone Billboard in New Jersey
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"We do a lot of advertising. We do print, TV spots, movie theater ads, social media and outdoor. I think outdoor advertising helps complement these other mediums in a way that it touches more people per day than any of them. The response rate from our print ads are not even close when compared to our billboards. We put out coupons and we get a tiny response. Outdoor helped my business by generating a lot of buzz before we were even open. I was inundated with phone calls — about a couple hundred a day — from people saying 'I saw your billboard...when are you opening?'. It definitely generated more buzz than what we were ready for." 

Explore this case study in detail

 

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Sky Zone successfully utilized billboards to spark interest and drive traffic to their business.

Details

In preparation for the first Sky Zone location in New Jersey, Sky Zone franchise owner, Mike Janay, bought a billboard right outside the new location to inform everyone passing by that they were "coming soon."

Rationale

The franchise owner chose out-of-home for his advertising needs because he was well aware how predominant billboards are to spread awareness of the grand opening.

Results

"We do a lot of advertising. We do print, TV spots, movie theater ads, social media and outdoor. I think outdoor advertising helps complement these other mediums in a way that it touches more people per day than any of them. The response rate from our print ads are not even close when compared to our billboards. We put out coupons and we get a tiny response. Outdoor helped my business by generating a lot of buzz before we were even open. I was inundated with phone calls — about a couple hundred a day — from people
saying 'I saw your billboard...when are you opening?'. It definitely generated more buzz than what we were ready for."

-Mike Janay
Franchise Owner, Sky Zone of Pine Brook

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