"We do a lot of advertising. We do print, TV spots, movie theater ads, social media and outdoor. I think outdoor advertising helps complement these other mediums in a way that it touches more people per day than any of them. The response rate from our print ads are not even close when compared to our billboards. We put out coupons and we get a tiny response. Outdoor helped my business by generating a lot of buzz before we were even open. I was inundated with phone calls — about a couple hundred a day — from people saying 'I saw your billboard...when are you opening?'. It definitely generated more buzz than what we were ready for."
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