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 Shots Studios

Case Study

shots studios amigos out of home billboard advertising
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The Shots Studios’ Amigos billboard ignited significant social engagement on Instagram, as the campaign reached over 83.9 million potential consumers and garnered 3.8 million likes.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Shots Studios successfully amplified their billboard for a new YouTube series by using their OOH as social content. Various social influencers, including Lele Pons, shared the OOH with their followers, expanding the reach of the media.

Details

Market: Los Angeles

Media Buy: Billboard

Rational

Shots Studios wanted to promote the new series and increase awareness of Lele Pon’s channel. By utilizing the billboard and social amplification, Shots Studios was able to create an IRL presence for their online show––encouraging consumers to join the social community by directing them to a URL.

Results

The Shots Studios’ Amigos billboard ignited significant social engagement on Instagram, as the campaign reached over 83.9 million potential consumers and garnered 3.8 million likes.

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