The Shots Studios’ Amigos billboard ignited significant social engagement on Instagram, as the campaign reached over 83.9 million potential consumers and garnered 3.8 million likes.
Shots Studios successfully amplified their billboard for a new YouTube series by using their OOH as social content. Various social influencers, including Lele Pons, shared the OOH with their followers, expanding the reach of the media.
Market: Los Angeles
Media Buy: Billboard
Shots Studios wanted to promote the new series and increase awareness of Lele Pon’s channel. By utilizing the billboard and social amplification, Shots Studios was able to create an IRL presence for their online show––encouraging consumers to join the social community by directing them to a URL.