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 Seinfeld

Case Study

Seinfeld exterior subway wrap in New York, NY Let's Connect!

More than 10 years after its final episode, the hit TV show Seinfeld, has returned to NYC in a major way!
Explore this case study in detail

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

The unique campaign is the first ever interior wrap of the 7 train, drawing tremendous attention!

Details

In celebration of Seinfeld’s renewal for a fifth cycle and new time spot, PIX11 took to the subways. Chief marketing officer for Sony Pictures Television, Sheraton Kalouria, said, “For an entire month, a New York City subway will become the ‘Seinfeld 11 Train’ in honor of our ongoing commitment to this hilarious show and WPIX.” Capitalizing on NYC's affinity for the show, which is now in syndication, PIX11 also created a microsite dedicated to the campaign, encouraging riders to upload their 'Seinfeld Train Selfies' using #SeinfeldSubway for a chance to be featured on the site!

Rational

The transformation comes just in time for NYC’s baseball ‘subway series,’ which will allow fans to board the ‘café on wheels’ to get to Citi Field. The exterior of the train featured lively creative of the show's characters, while the inside of the train was transformed into Monk's Café, the prime meeting spot for Jerry, Elaine, George, and Kramer.

Results

In its initial launch, the campaign already ignited buzz, garnering numerous press & social mentions from adoring fans.

Check out the Beyond The Post for a social, press, and online recap.

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