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 Scott Tax Group

Case Study

Scott Tax Group out of home advertising in connecticut
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Digital Bulletins provided the unique flexibility of doing a days, hours, minutes digital countdown. By utilizing the hashtag #TaxDay, Scott Tax Group was able to join the online social conversation of both #NationalDays as well as the official end to tax season, when taxes can be filed w/out needing an extension.   

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

“In my profession, its hard to stand out...I like what its done.” - Scott Vertucci, Owner, Scott Tax Group

Details

By utilizing the hashtag #TaxDay, Scott Tax Group was able to join the online social conversation of both #NationalDays as well as the “coming” end to tax season. Utilization of the countdown was presented to increase the urgency of tax filing, in addition to informing the market that the government had extended the filing period to April 18th.

Rational

Digital Bulletins provided the unique flexibility of doing a days, hours, minutes digital countdown until the official end of when taxes can be filed w/out needing an extension.

Results

Scott Tax agreed to the countdown campaign because it “in my profession, it’s hard to stand out” and it “appears to be (one) of the first of its type in my industry.” Overall, the campaign increased call volume to Scott Tax Groups offices so much that an afterhours answering service had to be hired!

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