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 San Diego State University

Case Study

san diego state university unique out of home billboard highway advertising
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"The combination of the hard-hitting slogan, with the graphic elements, the ability to have the artwork extend from the normal billboard frame, and the high-traffic locations created a very successfully component of our pre-season advertising."

- Lisa Pearson, Associate Athletic Director of Marketing

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

San Diego State University successfully utilized OOH to showcase explosive imagery and extensions, as well as powerful messaging to generate hype, excitement, and motivation for everyday Aztec fans to become part of the team.

Details

Market: San Diego

Media Buy: Billboards

Rational

San Diego State University wanted to generate interest in the upcoming football season and to inspire SDSU students, alumni, fans, and affiliates to purchase season tickets.

Results

"The Aztec Football 'One City. One Team.' billboards that were placed through OUTFRONT Media in high-traffic areas of San Diego gave us great exposure during our key ticket sales push."

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