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"If several people mention to me that they saw the billboard, I consider it successful. If people I know are seeing it, that means a lot of other people are seeing it and our brand is getting in front of people we aren’t normally in front of."
"People saw it and liked it. They loved the extension- that made the magazine cover really pop! In general, we want to hear people say, 'I see San Diego Magazine everywhere'. I think an outdoor campaign really helps us achieve that."
Marketing Director, San Diego Magazine