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 San Diego Magazine

Case Study

San Diego Magazine Bulletin in San Diego
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"If several people mention to me that they saw the billboard, I consider it successful. If people I know are seeing it, that means a lot of other people are seeing it and our brand is getting in front of people we aren’t normally in front of."

"People saw it and liked it. They loved the extension- that made the magazine cover really pop! In general, we want to hear people say, 'I see San Diego Magazine everywhere'. I think an outdoor campaign really helps us achieve that."

Jennifer Rea
Marketing Director, San Diego Magazine

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

 “We always want to hear ‘I see San Diego Magazine everywhere’.”

Details


Objective: San Diego Magazine wanted to generate brand awareness for its print and digital publication.

Rationale: Out-of-home was used for large scale branding and maximized messaging and exposure with the use of extensions

Audience: Adults 18+

Media Mix: Static Billboards

Market: San Diego

Rational

Out-of-home was used for large scale branding and maximized messaging and exposure with the use of extensions

Results

People saw it and liked it. They loved the extension- that made the magazine cover really pop! In general, we want to hear people say, “I see San Diego Magazine everywhere”. I think an outdoor campaign really helps us achieve that.

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