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 San Diego International Airport

Case Study

San Diego Airport pairs mobile and OOH advertising
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Significant Results

  • SAR was optimized for, with 8.55% of consumers completing a second action, a 185% lift from the mobile alone benchmark.
  • San Diego International Airport's lift in SAR is attributed to the OOH priming effect on mobile engagement.
    Explore Case Study in Detail
    • Highlights
    • Details
    • Rationale
    • Results

    Highlights

    The San Diego International Airport successfully ran a mobile campaign to help increase awareness for the airport's online parking service, and letting people know that using their airport's parking is both cheaper and more convenient.

    Details

    Campaign Flight: Mobile & OOH: December 26, 2016 - March 19, 2017 (12 weeks)

    Media buy: High profile bulletin right on the way to the airport

    Geofence: 5 mile radius around OOH asset

    Rational

    Create awareness for San Diego International Airport's online parking service by utilizing a geofencing ad.

    Results

    SAR was optimized for, with 8.55% of consumers completing a second action, a 185% lift from the mobile alone benchmark.

    San Diego International Airport's lift in SAR is attributed to the OOH priming effect on mobile engagement.

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