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 Saint-Gobain

​​Case Study

Saint-Gobain Bulletin in Detroit
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“We have seen an increase in our web site traffic throughout the Metro Detroit area. Michigan is now the second most active state in the US.”​​

- Caroline Hermsdorff, Junior Event & Content Manager​, Saint-Gobain

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Saint-Gobain successfully paired OOH and Mobile to target automotive executives and to drive awareness for their Climacoat Windshield.

Details

Market: Detroit

Media Buy: Bulletin and Mobile

Rational

Saint-Gobain wanted to target automotive executives around automotive supplier headquarters and Detroit Metro Airport through OOH and mobile.

Results

Saint-Gobain garnered over 3,000 banner ad clicks and nearly 200 clicks on the landing page in the first two months of the campaign.

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