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 Royal Maui

Case Study

Royal Maui successfully utilized OOH and mobile to increase awareness for their store locations and offerings.
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SAR was optimized for, with 17.03% of consumers completing a second action, a 467% lift from the mobile alone benchmark.

Royal Maui's lift in SAR is attributed to the OOH priming effect on mobile engagement.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Royal Maui successfully utilized OOH and mobile to increase awareness for their store locations and offerings.

Details

Campaign Flight: Mobile & OOH: March 10, 2016 - April 3, 2016

Media buy: Billboard on high traffic freeways

Geofence: 3 mile radius around OOH assets

Rational

Create awareness for Royal Maui store locations and offerings.

Results

SAR was optimized for, with 17.03% of consumers completing a second action, a 467% lift from the mobile alone benchmark.

Royal Maui's lift in SAR is attributed to the OOH priming effect on mobile engagement.

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