SAR was optimized for, with 17.03% of consumers completing a second action, a 467% lift from the mobile alone benchmark.
Royal Maui's lift in SAR is attributed to the OOH priming effect on mobile engagement.
Royal Maui successfully utilized OOH and mobile to increase awareness for their store locations and offerings.
Campaign Flight: Mobile & OOH: March 10, 2016 - April 3, 2016
Media buy: Billboard on high traffic freeways
Geofence: 3 mile radius around OOH assets
Create awareness for Royal Maui store locations and offerings.