Roseanne's subway campaign sparked significant social interaction, as the campaign reached over 290,000 consumers and spread to 1.3 million consumers in one week.
As part of their nostalgia themed campaign, ABC successfully utilized OOH to instantly transport New York commuters to the iconic Lanford living room of Roseanne Barr's working-class TV family.
Market: New York City
Media Buy: Shuttle train
Flight: 4 weeks
ABC wanted to recreate the living room of Dan and Roseanne Conner to promote its revival television show Roseanne. Train wrap advertising was the perfect medium for consumers to step in and experience a full branded experience.