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 Roseanne

Case Study

abc television roseanne unique transit out of home advertising in new york city    
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Roseanne's subway campaign sparked significant social interaction, as the campaign reached over 290,000 consumers and spread to 1.3 million consumers in one week. 

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

As part of their nostalgia themed campaign, ABC successfully utilized OOH to instantly transport New York commuters to the iconic Lanford living room of Roseanne Barr's working-class TV family.

Details

Market: New York City

Media Buy: Shuttle train

Flight: 4 weeks

Rational

ABC wanted to recreate the living room of Dan and Roseanne Conner to promote its revival television show Roseanne. Train wrap advertising was the perfect medium for consumers to step in and experience a full branded experience.

Results

Roseanne's subway campaign sparked significant social interaction, as the campaign reached over 290,000 consumers and spread to 1.3 million consumers in one week. 

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