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 Ripe Bar Juice

Case Study

Ripe Bar Juice on digital billboard in CT
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Earned Social Media: #NationalMargaritaDay secured over 45,000 mentions and reached over 158 million consumers within the tri-state area on social media in 24 hours. @DrinkRipe mentions increased by over 133% in 24 hours within the tri-state area.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Taking advantage of the earned media attention from national days, RIPE Bar Juice leveraged their advertising strategy to create a campaign around #NationalMargaritaDay.

Details

Inventory: Bulletins, Digital Bulletins

Markets: Hartford, New Haven, Stratford, New Britain, Waterbury

Flight: February 17, 2017 - February 22, 2017

Rational

Ripe Bar Juice wanted to create brand awareness by leveraging their advertising strategy to create a campaign around #NationalMargaritaDay.

Results

" Capitalizing on moments in time, like this one, allows our company to increase brand awareness and become part of a bigger conversation -- and who doesn't love margarita! "

- Keith Benoit, Chief Sales Officer RIPE Bar Juice

Earned Social Media: #NationalMargaritaDay secured over 45,000 mentions and reached over 158 million consumers within the tri-state area on social media in 24 hours. @DrinkRipe mentions increased by over 133% in 24 hours within the tri-state area.

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