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 Rio Hondo College

Case Study

rio hondo college out of home transit advertising in los angeles california
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"The past year was our first attempt at OOH media in a long time. We chose it for its great visibility in the community. We received a tremendous number of calls and interest in the Tax Preparer program!"

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

As part of their campaign to increase awareness and enrollment into the Account and Business Management courses, Rio Hondo College utilized OOH to reach their target demographic of traditional aged college students, older re-entry students, and incumbent workers looking to advance their careers.

Details

Market: Los Angeles

Media Buy: Bulletins, bus kings, bus tails

Rational

The business division of Rio Hondo College had been experiencing declining enrollments for the past 3 years. Rio Hondo College wanted to increase awareness and enrollment into their Accounting and Business Management courses through bulletins, bus kings, and bus tail media.

Results

"Our reach and number of impressions was excellent! Our enrollment in the online courses were the first to fill up and we received a tremendous number of calls and interest in the Tax Preparer program."

- Gita Runkle, Dean of Business

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