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Case Study

rei on bike share out of home advertising in washington dc
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REI used outdoor advertising to promote their #OptOutside campaign during the Black Friday holiday shopping season to encourage consumers to take a break from the seasonal spending rush and to enjoy the great outdoors.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

REI successfully utilized billboards and street furniture to increase brand awareness and purchase intent. The campaign drove consumers into REI stores, resulting in a 3.6x lift in store visitation.

Details

Market: Washington D.C., Denver, and San Francisco

Media Buy: Street Furniture and Billboards

Rational

REI wanted to use outdoor advertising to promote their #OptOutside campaign during the Black Friday holiday shopping season to encourage consumers to take a break from the seasonal spending rush and to enjoy the great outdoors.

Results

REI reported increases in brand awareness and purchase intent. The IRL outdoor campaign drove consumers into REI stores and saw people on social media share their experiences in nature using the campaign's hashtag, #OptOutside.

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