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 Quincy College

Case Study

quincy college out of home advertising in boston, ma
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"We have been getting some solid, unsolicited social media traction from the full wrap train. Two tweets that stand out, are from Senator Keenan and a local writer and producer Farah Joan. We have been sharing photos of the train and are receiving high engagement on those posts."

- Taggart Boyle, Associate VP, Marketing, Quincy College

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Quincy College successfully utilized OOH to attract commuters while positioning themselves as an affordable college.

Details

Market: Boston, MA

Audience: Students / Parents

Flight Date: Full year

Media Buy: Bus USKs, Digital Network, Brand Trains, Turnstiles, Interior Cards, Digital Billboards

Rational

Quincy College wanted to utilize OOH to attract students and parents who commuted through Boston, MA.

Results

"We have been getting some solid, unsolicited social media traction from the full wrap train. Two tweets that stand out, are from Senator Keenan and a local writer and producer Farah Joan. We have been sharing photos of the train and are receiving high engagement on those posts."

- Taggart Boyle, Associate VP, Marketing, Quincy College

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