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 QSR Franchisee

Case Study

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A leading QSR franchisee advertised two promotions during a 4 week flight on both OOH and mobile. The campaign drove 29,452 estimated tracked store visits and this resulted in a $13.60 return on every mobile dollar spent.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

A leading QSR franchisee successfully utilized OOH and mobile to drive consumers to restaurant locations. QSR franchisee optimized their media strategy by creating a dynamic landing page that included promotional details and directions to their locations. As a result, the campaign drove 29,452 estimated tracked store visits and a $13.60 return on every mobile dollar spent.

Details

A leading QSR franchisee advertised two promotions during a 4 week flight on both OOH and mobile. The campaign drove 29,452 estimated tracked store visits and this resulted in a $13.60 return on every mobile dollar spent.

Rational

A leading QSR franchisee uses two promotional deals to drive consumers to restaurant locations through a mobile and OOH media strategy.

Results


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