x

Select a Market

Please enter a zip code to find available markets:

Can't Find What You're Looking For?

Media Finder All Markets
CONTACT US

 Pyro City Fireworks

Case Study

Pyro City Fireworks geofencing ads in denver, colorado
REQUEST A PRICING PROPOSAL

SAR was optimized for, with 7.79% of consumers completing a second action, a 160% lift from the mobile alone benchmark.

Pyro City Fireworks lift in SAR is attributed to the OOH priming effect on mobile engagement.

Increased sales over LY in Denver. Maintained comp sales similar to LY in Utah when competition was down.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Pyro City Fireworks successfully utilized OOH and mobile to attract local traffic and increase Utah customer awareness of their 15 locations in Wasatch Valley.

Details

Campaign Flight: Mobile & OOH: June 6 - July 3

Media buy: Billboards

Geofence: 5 mile radius around OOH assets

Rational

Attract local traffic to the Pyro City Denver location and make Utah customers aware of their 15 locations in the Wasatch Valley by utilizing geofencing ads.

Results

SAR was optimized for, with 7.79% of consumers completing a second action, a 160% lift from the mobile alone benchmark.

Pyro City Fireworks lift in SAR is attributed to the OOH priming effect on mobile engagement.

Increased sales over LY in Denver. Maintained comp sales similar to LY in Utah when competition was down.

Previous:
Next:

Ask us for more information

Contact Us

Follow Outfront Media