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 Pyara Spa and Salon

Case Study

Pyara Spa and Salon on subway station in Boston, MA
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"Our OOH campaign allowed us to create a presence in the Cambridge area and generated a surge of guests that we have not seen in a few years as well as new clientele. After our campaign, we saw an increase of 50% more new clients over last year! "

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

"After our campaign we saw an increase of 50% more new clients over last year! This is far more of an increase then we have seen in the two and a half years we have been in our new space."

Details

Audience: General Market

Media Mix: Subway Kings, Digital at Harvard Station

Market: Cambridge

Rational

Strategic OOH placement was used to generate awareness within their targeted market area.

Results

“Our OOH campaign allowed us to create a presence in the Cambridge area and generated a surge of guests that we have not seen in a few years as well as new clientele. Connecting with new and existing clients has provided a huge competitive advantage as our business is trending up like never before. After our campaign we saw an increase of 50% more new clients over last year! This is far more of an increase then we have seen in the two and a half years we have been in our new space. With this increase we are on track to have our best month yet! This campaign has proven to be so successful for us that we are actively looking into next steps to further our brand awareness campaign utilizing the talents of the OUTFRONT team!"

Donny Heenan - General Manager, Pyara Spa and Salon

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