Prudential added another dimension to their hugely successful Day One campaign. Explore this case study in detail
In New Jersey, the company launched a billboard campaign that directed consumers to an AM radio station where they could hear stories from recent retirees.
Four new pieces of creative were on display on New Jersey’s Lincoln Tunnel digital unit. Eye-catching designs were complemented by real-life "day one" stories from actual Prudential customers.
The power of outdoor advertising campaigns is easily increased when spread across multiple media channels. A billboard's reach is limited by the time a consumer has available to view it, but if its message can be reinforced through additional channels an advertiser can be sure they are maximizing their reach.