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 Postmates

Case Study

postmates out of home advertising in new york city
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The Postmates campaign ignited significant social chatter, as the campaign reached 1.1M social impressions on Twitter and spread to an additional 241K consumers in the same week. Postmates also saw a 9% increase in brand awareness and a 10% increase in app use after the campaign.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Postmates successfully reached commuters in NYC by delivering contextually relevant copy on subway posters and digital urban panels. The posters were strategically placed, reaching commuters as they are on their way home from work deciding what they will have for dinner.

Details

Market: New York City

Media Buy: Subway Posters and Urban Panels

Rational

Postmates wanted to remind commuters their power to deliver whatever they desire, whenever they want. As an already saturated delivery service market, Postmates wanted to cut through the clutter and reach consumers in a contextually relevant way.

Results

Postmate's campaign ignited significant social chatter, as the campaign reached 1.1M social impressions on Twitter and spread to an additional 241K consumers in the same week. Additionally, Postmates saw a 9% increase in brand awareness and a 10% increase in app use after the campaign.

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