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 Posh & Polished

Case Study

posh and polished on billboard out of home advertising in san diego
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"When I started with OUTFRONT, the ROI was noticeable within the first month. We did impressions with geofencing that brought in the type of clients I wanted from the start. Our sales went up 16% that month and kept steadily increasing."

- Lorena Abraham, Salon Owner

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Posh & Polished successfully paired OOH and mobile to increase sales and brand awareness. With the expert consultation of their account executive and targeted program, Posh & Polished was able to connect with their higher end audience and bring in more business to their store location.

Details

Market: San Diego

Media Buy: Billboard and Mobile

Rational

The objective for this campaign was to reach a higher end audience, that they were currently missing out on through their other marketing efforts. This campaign focused on branding and awareness for the salon, as well as increasing sales.

Results

"When I started with OUTFRONT, the ROI was noticeable within the first month. We did impressions with geofencing that brought in the type of clients I wanted from the start. Our sales went up 16% that month and kept steadily increasing. Marketing is part of our operating cost, but with our billboard ads and geofencing we see the money back immediately."

- Lorena Abraham, Salon Owner

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