Promotions for the animated feature ParaNorman included nearly every out-of-home media format known to (Nor)man. Explore this case study in detail
In a particularly inspired enhancement, some of the bulletins glow in the dark.
After the sun goes down, lite tape and backlit material reveal the movie's bad guys creeping up on Norman and his friends, giving the campaign an exciting new dimension at night.
From tall walls to bus advertisements, you can’t go far without catching sight of the fantastically creepy campaign.