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 Oscar Insurance

Case Study

oscar insurance subway poster in new york city
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Using technology to make health insurance easier and more intuitive, healthcare startup, Oscar Insurance, created a colorful campaign that was seen all over NYC. The ads promoted a range of advantages when utilizing their insurance that even American fashion model Karlie Kloss posed with their subway ad. Explore this case study in detail

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

New York-based healthcare startup, Oscar, tested OOH in October 2013 with a few placements and now can be seen all over NYC.

Details

Oscar wanted New Yorkers to know that they utilize technology to make insurance easier and more intuitive for everyone. Seen on subway car cards and platform posters, the colorful Oscar ads promote a range of advantages once you join a plan, including reimbursing their client’s gym membership. The startup also took over Atlantic Avenue in Brooklyn and 74th St- Roosevelt in Queens with station dominations in different languages to target demographics in the area.

Rational

“We knew we needed a way to drive awareness of Oscar…,” said Veronica Parker-Hahn, VP of Marketing at Oscar.

Results

Oscar’s subway campaign had built a lot of buzz, especially when American fashion model Karlie Kloss posted a picture of herself posing with Oscar's subway car cards on Instagram. The 34,000 likes on the post was just one of the many reasons the insurance company will be expanding their campaign to include more placements as well as reaching New Jersey.

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