x

Select a Market

Please enter a zip code to find available markets:

SuperNav

Can't Find What You're Looking For?

Media Finder All Markets
CONTACT US

 OkCupid

Case Study

okcupid unique out of home advertising in new york city subway
REQUEST A PRICING PROPOSAL

OkCupid reached 1.6M consumers on Twitter between July 11th and July 25th. The dating app also reported seeing an increase of 50% in mentions of the brand on social media. Additionally, OkCupid received top media coverage from AdWeek.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

OkCupid's DTF campaign ignited significant Twitter conversation's, while successfully driving awareness of their app and aligning a better dating experience with the brand.

Details

Markets: NYC, Chicago, San Francisco, and Washington, DC

Media Buy: Bulletins, platform posters, and subway interior cards

Rational

OkCupid wanted to drive awareness of their dating app by redefining the "F" in DTF, while simultaneously aligning a better dating experience with the brand.

Results

OkCupid reached 1.6M consumers on Twitter between July 11th and July 25th. Additionally, the dating app reported seeing an increase of 50% in mentions of the brand on social media. OkCupid also received top media coverage from AdWeek.

Previous:
Next:

Ask us for more information

Contact Us

Follow Outfront Media