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 Northeast Guidance Center

Case Study

northeast guidance center billboard out of home advertising
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“More people are telling me they’ve checked out our website. They’re applying for jobs and RSVP'ing through the website for the Anti-Stigma Forum! You are such valued members of the Northeast Guidance enter Marketing Team and I thank you!”

- Sharon Common, Fund Development Officer

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

By combining OOH with their current media strategy, Northeast Guidance Center saw an increase in brand awareness and consumer traffic to their locations and website.

Details

Market: Detroit

Media Mix: Digital Billboards and Posters

Rational

Northeast Guidance Center wanted to promote the NEGC brand and drive signups to their Anti-Stigma Forum. By strategically placing billboards and posters near their clinic, Northeast Guidance Center was able to increase brand awareness and traffic to their locations and website.

Results

“More people are telling me they’ve checked out our website. They’re applying for jobs and RSVP'ing through the website for the Anti-Stigma Forum! You are such valued members of the Northeast Guidance enter Marketing Team and I thank you!”

- Sharon Common, Fund Development Officer


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