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 NextRadio

Case Study

nextradio out of home unique advertising in new york city
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"We wanted to find a complement to our local radio campaign in target markets to grow NextRadio downloads. We chose out of home advertising because of the reach and ability to align with our local focus - it worked and exceeded our goals in listener growth."

Maura Kautsky, Vice President, Marketing NextRadio and Dial Report


 

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

"We chose out of home advertising because of the reach and ability to align with our local focus - it worked and exceeded our goals in listener growth."

Details

Inventory: Digital Bulletin, Live Boards

Markets: Boston, Detroit, New York City

Flight: July 31, 2017 - August 27, 2017

Rational

NextRadio wanted to increase NextRadio app downloads and listening while generating brand awareness through location specific ads on strategically placed OOH asset.

Results

Compared to previous month(s):

Boston Market increased listener count by 98%

Detroit Market increased listener count by 61%

New York City Market increased listener count by 33%

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